In the world of digital marketing, entrepreneurs and businesses need an all-in-one platform that can handle everything from sales funnels to email marketing, lead generation, and membership management. Kartra is one of the leading tools designed to meet these needs, offering a comprehensive suite of features to help businesses manage every aspect of their online presence.
In this in-depth article, we’ll explore what Kartra does, who it’s best for, how people use it to make money, pricing, alternatives, frequently asked questions, and more.
What Kartra Does
Kartra is an all-in-one marketing platform designed to help businesses build, launch, and scale their online presence without the need for multiple tools.
It combines all the necessary components of running a digital business into one comprehensive platform, allowing users to build sales funnels, create email marketing campaigns, manage membership sites, host landing pages, and more.
Here’s an overview of what Kartra offers:
Sales Funnel Builder
Kartra’s drag-and-drop sales funnel builder allows users to create sophisticated sales funnels that can guide potential customers through a step-by-step process toward making a purchase. Users can design their funnels from scratch or use one of Kartra’s pre-built templates that cater to various industries.Email Marketing Automation
Kartra includes a built-in email marketing tool with robust automation features. Users can create email sequences, set up automation rules, and segment their audience for personalized communication. The tool integrates smoothly with the rest of the platform, enabling marketers to follow up with leads based on specific actions taken within the funnel.Membership Sites
Kartra offers tools to create and manage membership sites, making it an excellent platform for businesses offering courses, gated content, or subscription-based services. You can control membership levels, grant access to different content based on subscriptions, and even drip-feed content to members.Landing Pages and Web Page Builder
Kartra’s landing page builder is easy to use and allows you to create professional, high-converting landing pages in minutes. With a drag-and-drop editor and a library of customizable templates, you can build sales pages, product launch pages, opt-in pages, and more without needing technical design skills.Shopping Cart and Checkout System
Kartra’s built-in shopping cart system enables users to sell digital and physical products directly from their websites. The checkout pages are optimized for conversions, and you can add upsell and downsell offers during the purchase process to increase the average transaction value.Affiliate Management System
Kartra offers a robust affiliate management system, allowing businesses to set up and manage their own affiliate programs. This feature tracks affiliates, manages payouts, and offers real-time reporting on the performance of affiliate campaigns.Video Hosting
Kartra includes video hosting capabilities, allowing you to host videos directly on the platform and track viewer engagement. You can insert call-to-action buttons or opt-in forms directly into the video content, turning videos into powerful conversion tools.Helpdesk and Support Management
Kartra includes a helpdesk feature, allowing businesses to offer customer support directly through the platform. Customers can submit tickets, chat with support agents, and access a knowledge base. This helps businesses streamline their support processes and improve customer satisfaction.Calendar and Booking System
Kartra’s calendar system allows service-based businesses to manage bookings, consultations, and appointments directly through their site. Customers can book time slots, receive reminders, and make payments seamlessly.
With all of these features, Kartra is designed to be a one-stop solution for digital marketers, entrepreneurs, and businesses looking to manage every aspect of their online business from a single platform.
Who Kartra Is Best For
Kartra is ideal for a wide range of users, from solo entrepreneurs to established businesses. It provides a unified platform for those who need to manage multiple aspects of their business without juggling different software tools. Here’s who can benefit the most from using Kartra:
Digital Marketers
Marketers who need to create high-converting sales funnels, build email marketing campaigns, and track leads will benefit from Kartra’s integrated tools. Its ability to connect all aspects of a digital marketing campaign—from landing pages to email follow-ups—makes it a powerful tool for driving conversions.Course Creators and Membership Site Owners
Kartra’s membership management feature makes it perfect for course creators and membership site owners. The ability to drip-feed content, offer multiple membership levels, and automate communication with students helps streamline the process of managing online courses.E-Commerce Businesses
E-commerce businesses that sell digital products, physical goods, or services can use Kartra’s shopping cart and checkout system to manage their sales. With built-in features like one-click upsells, abandoned cart follow-ups, and affiliate marketing, Kartra helps businesses increase revenue and customer retention.Agencies and Freelancers
Agencies that manage client campaigns can take advantage of Kartra’s all-in-one solution to streamline their operations. From designing landing pages to setting up email sequences and tracking client analytics, Kartra allows agencies to deliver more value to their clients while keeping everything organized.Affiliate Marketers
Affiliate marketers can also benefit from Kartra by creating their own affiliate programs and tracking performance through the platform’s affiliate management tools. Kartra enables users to easily manage commission structures, payouts, and real-time tracking for their affiliate partners.
What Kartra Is Best For
While Kartra excels in many areas, it is particularly strong in a few specific functions:
All-in-One Marketing Solution
Kartra is best known for being an all-in-one marketing platform that replaces the need for multiple tools. Instead of using separate platforms for email marketing, landing page creation, funnel building, and video hosting, Kartra combines all of these tools into one platform, simplifying the workflow for digital marketers.Sales Funnel Creation
Kartra’s funnel builder is one of its most popular features. With pre-built templates and easy-to-use drag-and-drop functionality, users can create complex sales funnels in just a few clicks. This makes it an ideal tool for businesses that rely on funnels to drive sales and conversions.Automation and Segmentation
Kartra’s automation engine allows users to create highly customized customer journeys based on behavior. This includes triggering emails, assigning tags, or adjusting the path within a sales funnel based on how users interact with the platform. These automation tools enable businesses to segment their audiences and deliver personalized content.Integrated E-commerce Features
The shopping cart system in Kartra is optimized for conversions, with built-in features like upsells, downsells, and order bumps. This makes Kartra ideal for businesses looking to maximize the value of every customer transaction.
Is Kartra Hard to Learn and Use?
One of the primary concerns when using an all-in-one marketing platform like Kartra is whether it’s easy to learn and use, especially for users without a technical background. Here’s an overview of how user-friendly Kartra is:
Drag-and-Drop Interface: Kartra’s drag-and-drop editor makes it easy to build landing pages, email sequences, and sales funnels without needing to write code. The platform is designed to be intuitive, and most users find that they can get up and running without extensive training.
Templates and Blueprints: Kartra offers a variety of pre-built templates and blueprints for funnels, emails, and landing pages. These can be customized to fit your brand and specific business needs, making it faster and easier to launch your campaigns.
Learning Resources: For new users, Kartra provides an extensive library of tutorials, webinars, and a comprehensive knowledge base. Additionally, the platform has an active community where users can ask questions and share insights.
User Feedback: Most users report that Kartra is relatively easy to learn once they get familiar with the interface. However, because Kartra is a feature-rich platform, there can be a learning curve, particularly for users who are new to digital marketing platforms. That said, the robust support and learning materials make the process smoother.
In summary, while Kartra may require some time to learn due to the number of features it offers, it’s designed to be user-friendly and accessible to people of all skill levels.
How People Make Money Using Kartra
Kartra offers multiple ways for businesses to generate revenue, whether you’re selling products, services, or building a membership site. Here are some of the most common methods people use to make money with Kartra:
Selling Digital Products
Kartra is widely used to sell digital products like eBooks, online courses, and software. The platform’s sales funnel builder allows users to create optimized sales pages and upsell offers, maximizing revenue per transaction.Running Membership Sites
One of Kartra’s standout features is its membership site management. Course creators and membership site owners can monetize their content by offering different membership levels and subscription plans. With the ability to drip-feed content, creators can keep members engaged and reduce churn.Affiliate Marketing
Kartra’s affiliate management tools allow users to set up affiliate programs, track performance, and pay out commissions. By leveraging affiliate marketers to promote their products, users can expand their reach and increase sales without spending more on advertising.Email Marketing and Automation
Many users make money with Kartra through email marketing. By building email lists and setting up automated sequences, users can nurture leads and convert them into customers. With Kartra’s advanced automation, users can create personalized follow-ups that lead to higher conversion rates.Consulting and Coaching Services
Kartra’s calendar and booking tools make it easy for consultants and coaches to offer paid services online. Users can create dedicated landing pages, manage appointments, and accept payments, all within the platform.Selling Physical Products
Although Kartra is primarily known for selling digital products, it can also be used to sell physical goods. Businesses can integrate payment gateways, manage orders, and create marketing funnels for physical product sales.
What You Can Sell Using Kartra
Kartra supports the sale of a variety of products and services. Here’s a list of what can be sold using the platform:
- Digital Products: Kartra is perfect for selling eBooks, software, templates, courses, and other digital downloads.
- Online Courses: Users can create and sell online courses through Kartra’s membership feature, allowing students to access gated content.
- Memberships: Kartra allows businesses to sell subscription-based memberships with different tiers, offering exclusive content or services to paying members.
- Consulting Services: Coaches, consultants, and freelancers can use Kartra to sell their services online, handling everything from booking to payment processing.
- Physical Products: Although Kartra is more focused on digital products, businesses can use it to sell physical items and manage customer orders.
- Webinars: Users can sell access to webinars or use webinars as part of their sales funnels to promote other products or services.
Who Uses Kartra?
Kartra is trusted by thousands of businesses, entrepreneurs, and marketers around the world. Here are 10 notable users or companies that leverage Kartra for their marketing needs:
- Frank Kern – One of the top internet marketers, Frank Kern uses Kartra for building sales funnels and automating his marketing campaigns.
- Andy Jenkins – Co-founder of Kartra, Andy Jenkins uses the platform to run his own digital marketing businesses.
- Mike Filsaime – Another co-founder of Kartra, Mike uses the platform to manage and scale his own online ventures.
- John Lee Dumas – Creator of the Entrepreneurs on Fire podcast, JLD uses Kartra to manage his courses, memberships, and funnels.
- Ryan Deiss – Founder of DigitalMarketer, Ryan leverages Kartra to run marketing funnels and digital product launches.
- Dean Graziosi – A real estate investor and educator, Dean uses Kartra to sell courses and run webinars.
- Amy Porterfield – An online marketing expert, Amy uses Kartra for managing her digital product sales and email campaigns.
- Tony Robbins – Tony Robbins uses Kartra for running events, webinars, and digital content sales.
- Jeff Walker – Author of Product Launch Formula, Jeff uses Kartra to manage product launches and email campaigns.
- Brendon Burchard – A well-known personal development coach, Brendon uses Kartra to promote his courses and manage memberships.
These entrepreneurs and business owners rely on Kartra to manage their marketing efforts and automate their business processes, helping them scale and grow.
Kartra Pricing: How Much Kartra Costs
Kartra offers a range of pricing plans to fit different business needs. Here’s a breakdown of the current pricing tiers:
Starter Plan
- Price: $99/month
- Features: 2,500 leads, 15,000 emails per month, 50 GB bandwidth, 1 custom domain, and access to all core Kartra features.
Silver Plan
- Price: $199/month
- Features: 12,500 leads, unlimited emails per month, 125 GB bandwidth, 3 custom domains, and access to Kartra’s affiliate management and marketing automation tools.
Gold Plan
- Price: $299/month
- Features: 25,000 leads, unlimited emails, 200 GB bandwidth, 5 custom domains, and access to all advanced features.
Platinum Plan
- Price: $499/month
- Features: 50,000 leads, unlimited emails, 500 GB bandwidth, 10 custom domains, and all features.
For businesses with larger needs, Kartra offers a custom Enterprise plan with higher lead counts and additional support.
Kartra Alternatives: Similar Tools Available
Here are three alternatives to Kartra, along with a comparison of their features:
ClickFunnels
- Comparison: ClickFunnels is known for its funnel-building capabilities but doesn’t offer as comprehensive a set of features as Kartra (e.g., email marketing and membership management). ClickFunnels is ideal for businesses solely focused on funnel creation.
- Price: Starts at $97/month.
Kajabi
- Comparison: Kajabi is a strong competitor in the membership site and course creation space. While Kajabi excels at course delivery, Kartra offers more advanced marketing automation tools.
- Price: Starts at $119/month.
Builderall
- Comparison: Builderall is another all-in-one marketing platform that offers similar tools to Kartra, including funnel building, email marketing, and membership site management. Builderall is more affordable but lacks the depth of features and integrations that Kartra provides.
- Price: Starts at $69.90/month.
Frequently Asked Questions About Kartra
What is Kartra?
Kartra is an all-in-one marketing platform that offers tools for sales funnels, email marketing, membership sites, video hosting, and more.Is Kartra easy to use?
Yes, Kartra is designed to be user-friendly with drag-and-drop functionality, though there may be a learning curve for users new to all-in-one platforms.Does Kartra offer a free trial?
Yes, Kartra offers a 14-day trial for $1, allowing users to test the platform before committing.Can I cancel my Kartra subscription?
Yes, Kartra allows users to cancel their subscription at any time through the platform’s dashboard.Does Kartra support e-commerce?
Yes, Kartra offers a shopping cart system that supports selling digital and physical products.Can I integrate Kartra with other tools?
Yes, Kartra integrates with tools like Zapier, PayPal, Stripe, Mailchimp, and more.Does Kartra have an affiliate program?
Yes, Kartra offers an affiliate management system that allows businesses to set up their own affiliate programs.Is Kartra mobile responsive?
Yes, all landing pages, funnels, and membership sites built with Kartra are fully mobile responsive.Can I host videos on Kartra?
Yes, Kartra includes a video hosting feature with call-to-action buttons and engagement tracking.What payment gateways does Kartra support?
Kartra supports Stripe, PayPal, and Authorize.net for payment processing.How does Kartra’s email marketing work?
Kartra includes an email marketing tool that allows users to create automated email sequences, segment lists, and personalize content based on user behavior.Can I build sales funnels with Kartra?
Yes, Kartra’s funnel builder is one of its standout features, enabling users to create multi-step sales funnels with ease.Is Kartra secure?
Yes, Kartra takes security seriously, offering SSL encryption, secure payment gateways, and GDPR compliance.Does Kartra support webinars?
While Kartra doesn’t have native webinar hosting, it integrates with tools like WebinarJam to support webinar functionality.Can I create a membership site with Kartra?
Yes, Kartra’s membership site feature allows users to create and manage gated content for paying members.How many domains can I use with Kartra?
The number of custom domains you can use depends on your pricing plan. For example, the Starter plan allows one custom domain, while higher-tier plans allow more.Can I create surveys and quizzes with Kartra?
Yes, Kartra allows users to create surveys and quizzes to collect feedback and engage with their audience.Does Kartra offer customer support?
Yes, Kartra offers 24/7 customer support via live chat, email, and a comprehensive knowledge base.Does Kartra have a marketplace?
Yes, Kartra includes a marketplace where users can sell their services and templates to other Kartra users.Can I use Kartra to manage appointments?
Yes, Kartra’s calendar feature allows users to manage bookings and appointments seamlessly.
Kartra Guarantee
Kartra offers a 30-day money-back guarantee on all its plans. If users are not satisfied with the platform for any reason, they can request a full refund within the first 30 days. This provides peace of mind for businesses testing the platform.
Conclusion: Why Kartra Is a Valuable Tool for Your Business
Kartra is a robust and feature-rich platform that simplifies the process of running a digital business by offering everything in one place. From building sales funnels to managing memberships, email campaigns, and affiliate programs, Kartra provides the tools necessary to automate and scale your online business. It’s an excellent investment for businesses looking for an all-in-one solution to manage their marketing, sales, and customer relationships.
If you’re ready to take your business to the next level, visit Kartra’s official site and sign up for their 14-day trial today!
