In today’s digital age, creators, entrepreneurs, and businesses need reliable platforms to host and sell their digital products. Kajabi is one of the most popular and powerful all-in-one platforms designed for those who want to create, market, and sell online courses, membership sites, and digital content without needing to rely on multiple software solutions.
In this article, we’ll delve into everything you need to know about Kajabi, including its features, pricing, ease of use, who it's best for, and how you can make money using it.
What Kajabi Does
Kajabi is an all-in-one platform that allows users to create, host, and sell online courses, membership sites, and digital products. It is designed to eliminate the need for multiple tools by providing everything in one place, including:
Course Creation
Kajabi enables users to create comprehensive online courses with video, audio, text, quizzes, and assessments. Its course builder is user-friendly, allowing users to structure their content into modules and lessons.Website Builder
Kajabi includes a drag-and-drop website builder that allows users to create professional-looking websites without any coding experience. The builder includes customizable templates, making it easy to launch a website that matches your brand.Sales Funnels and Pipelines
One of Kajabi’s standout features is its ability to create automated sales funnels, called Pipelines. These pipelines help users automate the process of lead generation, customer engagement, and sales conversion. Kajabi offers pre-built pipeline templates, including product launch funnels, webinar funnels, and more.Email Marketing
Kajabi includes built-in email marketing tools that allow users to send email broadcasts, create email campaigns, and set up automated sequences. You can also segment your email lists and track email performance metrics such as open rates and click-through rates.Payment Processing
Kajabi integrates with Stripe and PayPal for seamless payment processing, allowing users to sell digital products, courses, and memberships. It also supports subscription payments and one-time purchases.Membership Sites
Kajabi allows users to create and manage membership sites, providing recurring revenue opportunities. You can lock content behind paywalls and deliver exclusive material to members, making it ideal for creators who want to establish long-term relationships with their audience.Community Features
Kajabi offers community-building tools like discussion forums and student engagement features, where course members can interact with each other, enhancing the learning experience.Analytics and Reporting
With built-in analytics, Kajabi gives users insight into their business performance, including course progress, sales metrics, and marketing campaign results. These tools help users optimize their sales strategies and improve their customer engagement.Mobile App
Kajabi offers a mobile app, giving course creators and students the flexibility to access content on the go.
In essence, Kajabi is an all-encompassing platform that allows digital entrepreneurs to create, market, and sell their content without having to use separate tools for course creation, website building, email marketing, and payment processing.
Who Kajabi Is Best For
Kajabi is highly versatile and can be used by a range of individuals and businesses, but certain groups stand to benefit the most:
Course Creators
Kajabi is perfect for course creators who want to build and sell online courses. Its easy-to-use course builder, combined with marketing tools and sales funnels, allows creators to focus on delivering valuable content rather than managing complex tech.Entrepreneurs
Entrepreneurs who want to sell digital products, build membership sites, or offer consulting services will find Kajabi an excellent platform for running their entire online business. Kajabi’s ability to integrate sales funnels with website building and email marketing makes it an ideal tool for business growth.Coaches and Consultants
Kajabi is great for coaches and consultants who offer services such as 1:1 coaching, group sessions, or webinars. With Kajabi’s automated sales funnels and email marketing, they can streamline their client acquisition and onboarding processes.Influencers and Thought Leaders
Influencers and thought leaders who wish to monetize their knowledge can use Kajabi to build membership sites or sell online courses. The platform’s community features also allow them to engage directly with their audience.Small Businesses
Small business owners looking to move their operations online will find Kajabi useful for launching digital products and memberships. Its all-in-one approach helps reduce the complexity and cost of managing a digital storefront.Nonprofits and Educational Institutions
Nonprofits and educational institutions can use Kajabi to offer educational programs or training courses. Kajabi’s versatility makes it ideal for organizations that want to deliver content while tracking student progress and engagement.
Overall, Kajabi is best for individuals or businesses that want to combine content creation, sales, and marketing under one roof without needing to juggle multiple software platforms.
What Kajabi Is Best For
Kajabi excels in several areas, making it a standout platform for those who want to sell and market digital products. Here are the key areas where it shines:
Online Course Creation and Delivery
Kajabi is known for its robust course creation tools. It allows users to design multimedia courses with videos, quizzes, and assessments, ensuring an engaging learning experience. The platform supports course dripping, meaning content can be released over time, which is ideal for keeping students engaged.Membership Sites
Kajabi is an excellent choice for creating membership sites. It allows users to lock content behind paywalls and offer exclusive material to subscribers. Users can set up tiered membership levels, provide discounts, and run promotions to grow their membership base.Sales Funnels (Pipelines)
Kajabi’s Pipelines feature is one of its strongest assets. These pre-built sales funnels are designed to automate the marketing and sales process, helping users convert leads into customers effortlessly. With customizable templates, users can build funnels for webinars, product launches, lead magnets, and more.Email Marketing Automation
Kajabi’s email marketing automation allows users to send targeted emails to leads and customers. You can create sequences that are triggered by user behavior, such as course completion or purchasing a product. This feature ensures that users stay engaged and helps boost conversions.Integrated Website and Blog
Kajabi allows users to create professional websites and blogs directly within the platform. Its templates make it easy to create a fully branded site, complete with blog posts, landing pages, and a storefront.Analytics and Reporting
Kajabi provides detailed analytics and reporting tools that give users insight into how their courses, sales, and marketing efforts are performing. This data can help users refine their strategies and maximize their return on investment (ROI).
Is Kajabi Hard to Learn and Use?
Kajabi is widely regarded as an easy-to-use platform, even for those who aren’t tech-savvy. Here are some reasons why it’s accessible for users of all experience levels:
Drag-and-Drop Editor
Kajabi’s drag-and-drop editor makes it simple to build web pages, landing pages, and course layouts without coding. Users can customize the appearance and functionality of their site with just a few clicks.Templates and Themes
Kajabi provides a library of pre-built templates for websites, landing pages, and sales funnels. These templates are fully customizable, making it easy to get started quickly. For users who want a polished website or landing page, Kajabi’s templates require little to no design experience.Tutorials and Support
Kajabi offers a wealth of tutorials, webinars, and step-by-step guides to help users get started. There’s also a Kajabi University where users can access training courses on how to maximize the platform’s capabilities.Responsive Customer Support
Kajabi provides 24/7 customer support via live chat and email. For users who encounter issues or have questions, Kajabi’s support team is readily available to help.
User Feedback on Ease of Use
Overall, users frequently praise Kajabi for its user-friendly interface and streamlined processes.
Most users report that they were able to get their courses or membership sites up and running quickly, thanks to the platform’s intuitive design and helpful support resources.
How People Make Money Using Kajabi
Kajabi offers multiple ways for creators and entrepreneurs to make money. Here are some of the most common ways people monetize their content and expertise using the platform:
1. Selling Online Courses
One of the primary ways users make money on Kajabi is by selling online courses. Creators can package their expertise into structured courses and sell them to students. Whether it’s coaching, technical training, or hobby-based courses, the platform supports a variety of learning styles and content formats.
2. Membership Sites
Kajabi’s membership site functionality allows creators to sell access to exclusive content on a subscription basis. This provides recurring income as members pay monthly or annually for continued access. Users can offer tiered memberships with different levels of access.
3. Coaching Services
Kajabi is also popular among coaches and consultants who sell 1:1 coaching services or group coaching programs. Kajabi makes it easy to manage bookings, offer course materials, and communicate with clients through the platform.
4. Selling Digital Products
In addition to courses and memberships, users can sell digital products such as eBooks, templates, audio files, and more. Kajabi’s payment processing and digital delivery tools make it easy to manage these types of products.
5. Hosting Webinars
Users can make money by hosting live webinars and selling access to the replays or accompanying resources. Webinars can be used to generate leads, promote a product, or upsell additional services.
6. Affiliate Marketing
Kajabi includes an affiliate marketing feature that allows users to set up and manage affiliate programs for their courses or products. By offering commissions to affiliates, users can expand their reach and grow their revenue through affiliate-driven sales.
What You Can Sell Using Kajabi
Kajabi supports the sale of a wide range of digital products and services. Here’s what you can sell using the platform:
Online Courses
Kajabi makes it easy to sell online courses on any topic. You can create multi-module courses with various types of media, including video, audio, and text-based lessons.Memberships
Creators can build membership sites where subscribers pay for ongoing access to exclusive content. This can include video libraries, premium articles, or group coaching sessions.Coaching Services
Coaches and consultants can sell one-on-one sessions, group coaching, or mastermind programs. Kajabi provides tools for scheduling and payment processing.Digital Downloads
Users can sell digital products like eBooks, downloadable PDFs, and other files. Kajabi allows for automated delivery of these products after purchase.Webinars
Kajabi is also great for selling access to live or pre-recorded webinars. You can offer webinars as standalone products or bundle them with other content.Workshops
Creators can sell virtual workshops or masterclasses that provide an in-depth focus on a particular subject. Kajabi allows users to build landing pages and set up sales funnels for these events.
Who Uses Kajabi?
Kajabi is used by a wide range of professionals, including entrepreneurs, coaches, creators, and businesses. Below are some notable users of Kajabi and how they use the platform:
Amy Porterfield – Amy is a leading online marketing expert who uses Kajabi to host her online courses and digital products. She offers courses on growing email lists, launching products, and building a personal brand.
Brendon Burchard – A high-performance coach, Brendon uses Kajabi to sell online training programs and coaching services. His personal development courses are hosted entirely on Kajabi.
Chalene Johnson – A health and fitness entrepreneur, Chalene uses Kajabi to sell her courses on fitness, business building, and personal development.
Pat Flynn – The founder of Smart Passive Income, Pat uses Kajabi to host his courses and membership programs, helping entrepreneurs create passive income streams.
Danielle Leslie – Creator of Course from Scratch, Danielle uses Kajabi to teach entrepreneurs how to launch their own online courses.
Billy Gene – A marketing expert who uses Kajabi to offer marketing training and courses, Billy Gene focuses on teaching businesses how to create high-converting digital marketing campaigns.
Michael Hyatt – A bestselling author and leadership expert, Michael Hyatt uses Kajabi to host his courses and membership sites focused on personal productivity and leadership.
Rachel Hollis – The author of Girl, Wash Your Face, Rachel uses Kajabi to offer workshops and courses that focus on personal growth and development.
Jasmine Star – A branding and social media strategist, Jasmine Star uses Kajabi to host her courses that teach businesses how to elevate their social media presence.
James Wedmore – An entrepreneur who helps other entrepreneurs build online businesses, James uses Kajabi to host his courses and membership programs.
These creators leverage Kajabi’s tools to manage and scale their digital businesses, selling courses, memberships, and coaching services to a global audience.
Kajabi Pricing: How Much Kajabi Costs
Kajabi offers several pricing tiers to accommodate different user needs. Here’s a breakdown of the current pricing plans (as of 2024):
Basic Plan
- Price: $149/month (billed annually)
- Features: Up to 3 products, 3 pipelines, unlimited marketing emails, 10,000 contacts, 1,000 active members, 1 website, 1 admin user, and chat support.
Growth Plan
- Price: $199/month (billed annually)
- Features: Up to 15 products, 15 pipelines, unlimited marketing emails, 25,000 contacts, 10,000 active members, 1 website, 10 admin users, advanced automations, and 24/7 chat support.
Pro Plan
- Price: $399/month (billed annually)
- Features: Up to 100 products, 100 pipelines, unlimited marketing emails, 100,000 contacts, 20,000 active members, 3 websites, 25 admin users, and advanced automations with 24/7 priority support.
All Kajabi plans come with a 14-day free trial, allowing new users to explore the platform before committing.
Kajabi Alternatives: Similar Tools Available
If you’re considering alternatives to Kajabi, here are three similar tools:
Teachable
- Comparison: Teachable is a well-known online course platform with a focus on ease of use. It’s more affordable than Kajabi but lacks Kajabi’s advanced marketing tools and sales funnels.
- Price: Starts at $39/month.
Thinkific
- Comparison: Thinkific is another platform for creating and selling online courses. It offers a free plan but lacks the all-in-one marketing and automation features of Kajabi.
- Price: Starts at $49/month.
Podia
- Comparison: Podia is a user-friendly platform that offers course creation, memberships, and digital downloads. It’s simpler and less feature-rich than Kajabi, but it’s a good option for beginners.
- Price: Starts at $33/month.
Frequently Asked Questions About Kajabi
Here are the 20 most frequently asked questions about Kajabi, with their respective answers:
- What is Kajabi?
Kajabi is an all-in-one platform for creating, marketing, and selling online courses, memberships, and digital products. - Is Kajabi easy to use?
Yes, Kajabi is designed to be user-friendly, with a drag-and-drop editor and pre-built templates. - Does Kajabi offer a free trial?
Yes, Kajabi offers a 14-day free trial for all its plans. - Can I host live webinars on Kajabi?
While Kajabi doesn’t have built-in live webinar functionality, you can integrate it with tools like Zoom or YouTube Live to host webinars. - What payment gateways does Kajabi support?
Kajabi integrates with Stripe and PayPal for payment processing. - Does Kajabi support drip content?
Yes, you can use Kajabi to release content gradually with its drip feature. - Can I create a blog with Kajabi?
Yes, Kajabi has a built-in blog feature that allows users to publish articles directly on their website. - Is Kajabi mobile-friendly?
Yes, Kajabi is fully responsive and offers a mobile app for course creators and students. - Does Kajabi provide analytics?
Yes, Kajabi offers built-in analytics that track sales, customer progress, and marketing performance. - What type of content can I create on Kajabi?
You can create video courses, audio lessons, quizzes, webinars, and more on Kajabi. - Can I sell physical products on Kajabi?
While Kajabi is designed for digital products, you can sell physical products with some customization and integrations. - Can Kajabi handle large email lists?
Yes, Kajabi’s pricing tiers allow for up to 100,000 contacts, making it scalable for businesses with large email lists. - What integrations does Kajabi offer?
Kajabi integrates with tools like Zapier, Mailchimp, ConvertKit, ActiveCampaign, and more. - Does Kajabi offer support?
Yes, Kajabi provides 24/7 customer support via live chat and email. - Can I offer discounts and coupons on Kajabi?
Yes, you can create discount codes and offer coupons for your products on Kajabi. - Can I create a podcast on Kajabi?
Yes, Kajabi allows users to host and distribute podcasts directly from the platform. - Does Kajabi charge transaction fees?
No, Kajabi does not charge additional transaction fees on top of the standard Stripe or PayPal processing fees. - Can I run a membership site on Kajabi?
Yes, Kajabi is designed to support membership sites with recurring subscriptions. - How does Kajabi compare to WordPress?
Unlike WordPress, which requires multiple plugins and external tools for full functionality, Kajabi is an all-in-one platform that integrates course creation, marketing, and sales features. - Is Kajabi good for beginners?
Yes, Kajabi’s ease of use, templates, and support make it a great choice for beginners looking to start an online business.
Kajabi Guarantee
Kajabi offers a 30-day money-back guarantee. If users aren’t satisfied with the platform within their first 30 days, they can request a refund, giving them peace of mind when exploring Kajabi’s features.
Why Kajabi Is a Valuable Tool for Your Business
Kajabi is a comprehensive, all-in-one platform that empowers digital entrepreneurs, course creators, and businesses to build, market, and sell their content online.
With its intuitive interface, robust feature set, and integrated marketing tools, Kajabi simplifies the process of launching an online business.
Whether you're looking to sell courses, membership sites, or digital products, Kajabi offers everything you need to succeed.
Ready to get started? Visit Kajabi’s official site and sign up for their 14-day free trial today to explore all the features that can take your online business to the next level!
