In the ever-evolving digital marketing landscape, tools that help businesses visualize and optimize their sales funnels are critical for success. Funnelytics is one such tool that has gained popularity among marketers and entrepreneurs for its ability to map, track, and analyze marketing funnels in a simple and intuitive way.
Whether you're an experienced marketer or just starting out, Funnelytics offers a comprehensive platform to help you make better decisions and scale your business.
This article will cover everything you need to know about Funnelytics, including what it does, who it’s best for, its core features, pricing, and more.
What Funnelytics Does
Funnelytics is a visual funnel mapping and analytics platform designed to help marketers and business owners map out, track, and analyze their entire customer journey.
At its core, Funnelytics combines funnel visualization with data tracking, enabling users to better understand the performance of their marketing efforts.
Here’s an overview of Funnelytics’ main functions:
Funnel Mapping
Funnelytics allows users to map out their marketing funnels visually by dragging and dropping funnel elements, such as landing pages, traffic sources, and conversion points, into a visual layout. This gives marketers a clear picture of how their funnel operates, from initial awareness to conversion. The platform is known for its intuitive interface, allowing users to create funnel blueprints with ease, regardless of technical expertise.Funnel Tracking and Analytics
Funnelytics goes beyond simple mapping by providing funnel tracking and analytics. With Funnelytics Pro (the premium version), users can track real-time data about how visitors move through their funnel, where they drop off, and which parts of the funnel are performing the best. This detailed tracking allows users to identify bottlenecks and optimize their funnels for higher conversions.Conversion Metrics
The platform provides users with the ability to track key conversion metrics, such as traffic volume, conversion rates, revenue per funnel step, and customer journey flow. This data helps businesses make informed decisions about where to allocate resources, how to improve customer experience, and which marketing strategies are most effective.Funnel Sharing
Funnelytics allows users to share funnels with clients, team members, or collaborators. This makes it easy for agencies and marketing teams to work together and present funnel strategies in a clear, visual format.Pre-Built Funnel Templates
For those new to funnel creation, Funnelytics offers pre-built funnel templates that can be customized based on your marketing goals. These templates cover various industries and funnel types, including lead generation funnels, sales funnels, webinar funnels, and more.
In essence, Funnelytics simplifies the process of creating, tracking, and optimizing marketing funnels by combining the power of visualization with real-time analytics.
Who Funnelytics Is Best For
Funnelytics is a versatile tool that serves a wide range of users, from solo entrepreneurs to large agencies. Here’s who can benefit the most from using Funnelytics:
Digital Marketers
Marketers looking to optimize their advertising spend, improve conversion rates, and better understand their sales funnel performance will find Funnelytics invaluable. The ability to track user behavior and visualize the flow of traffic and conversions helps marketers make data-driven decisions that lead to more efficient campaigns.Entrepreneurs and Solopreneurs
For entrepreneurs who manage their own businesses and wear many hats, Funnelytics is a great tool to visually map out how their marketing efforts contribute to overall business success. It helps entrepreneurs who might not have a dedicated marketing team to easily design, track, and optimize their marketing funnels.Marketing Agencies
Agencies that manage multiple client campaigns can use Funnelytics to map out, track, and present funnel performance to their clients. The funnel-sharing feature makes it easy to collaborate with clients, demonstrate ROI, and refine strategies based on real data.Sales Teams
Sales teams can use Funnelytics to understand how leads are generated and converted through the funnel. This insight allows them to focus on leads that are more likely to convert, streamlining the sales process and boosting revenue.E-commerce Businesses
E-commerce businesses that rely on online sales can use Funnelytics to map out their customer journey, from ad clicks to product purchases. Tracking these touchpoints helps e-commerce brands understand which marketing channels are driving the most sales and where customers might be dropping off.Course Creators and Membership Sites
For businesses that sell online courses or run membership sites, Funnelytics helps to visualize and track the customer journey from lead generation to membership enrollment. This is crucial for understanding how different marketing strategies impact conversion rates and retention.
Overall, Funnelytics is best for anyone who needs to clearly visualize their marketing funnels, track performance, and make data-driven decisions to improve outcomes.
What Funnelytics Is Best For
While Funnelytics has many functions, there are specific areas where it truly excels:
Funnel Visualization
Funnelytics is best known for its visual funnel mapping. It’s one of the few tools that allow marketers to visually drag-and-drop elements into a funnel layout, providing a bird’s eye view of the entire funnel. This feature is particularly useful for those who want to easily communicate their funnel strategies to clients or team members.Tracking and Analytics
The funnel tracking feature in Funnelytics Pro allows users to monitor how visitors are moving through their funnels in real time. By visualizing traffic flow and conversion points, marketers can quickly spot bottlenecks and optimize specific areas of their funnel.Optimizing Conversion Rates
Funnelytics is a great tool for identifying where visitors are dropping off in a funnel, allowing marketers to make strategic changes that improve conversion rates. With detailed data on each step of the funnel, businesses can A/B test landing pages, optimize ads, and improve user experience at key conversion points.Multi-Channel Marketing
For businesses running multi-channel marketing campaigns, Funnelytics is ideal for tracking the flow of traffic across different channels (social media, email, paid ads, etc.). This allows marketers to see which channels are performing the best and adjust their budget accordingly.Client Presentations and Collaboration
Marketing agencies and teams can use Funnelytics to create visual presentations of marketing funnels for clients. The funnel-sharing feature allows team members and clients to collaborate on funnel strategies, and the visual nature of the tool makes it easier to communicate complex data.
Is Funnelytics Hard to Learn and Use?
Funnelytics is designed to be intuitive and easy to use, even for marketers who are new to funnel building and analytics. Here’s an overview of how user-friendly the platform is:
Drag-and-Drop Interface: Funnelytics’ drag-and-drop interface makes it easy to create funnels without any coding or technical expertise. Users can simply drag funnel elements (like traffic sources, landing pages, and checkout steps) into place, which makes the platform accessible even to beginners.
Pre-Built Templates: For those who don’t want to start from scratch, Funnelytics offers pre-built funnel templates. These templates cover a wide range of industries and marketing objectives, allowing users to quickly set up and customize their funnels.
Learning Resources: Funnelytics provides a library of tutorials, guides, and a community forum to help users get up to speed. Additionally, they offer webinars and support resources to answer any specific questions users may have.
User Feedback: According to most users, Funnelytics is considered easy to learn and intuitive to use, even for those who are not familiar with technical marketing tools. The visual nature of the platform simplifies the process of funnel mapping, and the tracking system is straightforward to implement.
Overall, Funnelytics is highly user-friendly, making it accessible to both beginner marketers and advanced professionals alike.
How People Make Money Using Funnelytics
There are numerous ways marketers and business owners can make money using Funnelytics by optimizing their funnels for conversions. Here’s how:
Improving Conversion Rates
Funnelytics allows businesses to track where potential customers are dropping off in the funnel and make adjustments to improve conversion rates. By optimizing each step in the funnel, from landing pages to checkout processes, businesses can increase the number of customers who complete a purchase or sign up.Optimizing Ad Spend
Businesses can use Funnelytics to track the performance of their advertising campaigns. By identifying which ad channels are driving the most conversions, marketers can allocate more budget to high-performing campaigns, improving their return on ad spend (ROAS).Selling Services as an Agency
Marketing agencies can use Funnelytics to map out client funnels and demonstrate how they can improve conversions. Offering funnel optimization as a service allows agencies to charge clients for ongoing consulting, funnel creation, and performance tracking, creating additional revenue streams.Launching High-Converting Funnels
Entrepreneurs can use Funnelytics to design and launch high-converting funnels for products, courses, or services. By tracking how leads move through the funnel and optimizing weak points, business owners can increase sales and revenue.Increasing Lifetime Value of Customers
Funnelytics helps businesses track customer behavior beyond the initial purchase. By using the platform to create post-purchase funnels, businesses can upsell or cross-sell additional products, increasing the lifetime value (LTV) of each customer.
What You Can Sell Using Funnelytics
Funnelytics can be used to sell a wide variety of products and services, including:
Digital Products: Whether it’s eBooks, software, or online courses, Funnelytics can help businesses track how digital products are sold and identify opportunities to improve funnel performance.
Physical Products: E-commerce businesses can use Funnelytics to track the customer journey from initial awareness to checkout, helping them optimize their funnels and increase physical product sales.
Consulting Services: Service-based businesses, such as consultants and coaches, can use Funnelytics to track how they generate leads and convert them into paying clients.
Memberships and Subscriptions: For businesses that offer membership sites or subscription services, Funnelytics helps track how visitors move through the funnel and sign up for long-term commitments.
Courses and Webinars: Online course creators can use Funnelytics to track the sales funnel from lead generation to course enrollment, ensuring that their funnels are optimized for maximum sign-ups.
Who Uses Funnelytics?
Funnelytics is used by a variety of professionals, businesses, and agencies. Here’s a list of 10 notable people or companies that use the platform:
- Russell Brunson – Co-founder of ClickFunnels and a well-known marketer, Russell uses Funnelytics to map out and track his complex sales funnels.
- Neil Patel – A digital marketing expert and entrepreneur, Neil uses Funnelytics to optimize his funnels for lead generation and conversions.
- ClickFunnels – As one of the leading funnel-building platforms, ClickFunnels leverages Funnelytics to map out high-converting funnel strategies for clients.
- Sam Ovens – Founder of Consulting.com, Sam uses Funnelytics to track and improve his sales funnels for high-ticket coaching programs.
- Amy Porterfield – A top marketing strategist, Amy uses Funnelytics to plan and optimize her funnels for online course sales and webinars.
- DigitalMarketer – This popular marketing education platform uses Funnelytics to teach businesses how to create and optimize their sales funnels.
- Frank Kern – A marketing consultant, Frank Kern uses Funnelytics to map out complex funnels for his high-end clients.
- LeadPages – A landing page platform, LeadPages uses Funnelytics to track the performance of its landing page funnels and improve conversions.
- HubSpot – HubSpot uses Funnelytics to visualize and improve the performance of marketing and sales funnels for their CRM customers.
- Tony Robbins – The motivational speaker and entrepreneur uses Funnelytics to track his online funnels and improve the performance of his digital marketing campaigns.
These notable users rely on Funnelytics to help them visualize and optimize their funnels, improving their overall marketing strategy and business performance.
Funnelytics Pricing: How Much Funnelytics Costs
Funnelytics offers different pricing tiers depending on your needs:
Funnelytics Free
- Price: Free
- Features: Basic funnel mapping capabilities, access to funnel templates, and the ability to share funnels.
Funnelytics Pro
- Price: $470/year
- Features: Access to funnel tracking, advanced analytics, conversion tracking, and traffic flow visualizations. Users can track real-time data and optimize funnel performance with the Pro plan.
Funnelytics also offers custom pricing for larger businesses and agencies that require more advanced features or additional user accounts.
Funnelytics Alternatives: Similar Tools Available
If you’re looking for alternatives to Funnelytics, here are three tools that offer similar functionality:
ClickFunnels
- Comparison: While ClickFunnels excels at funnel building and sales automation, it doesn’t have the same visual mapping and tracking capabilities as Funnelytics. It’s ideal for users who want to build and launch funnels quickly.
- Price: Starts at $97/month.
Geru
- Comparison: Geru is another funnel mapping tool that allows users to visually plan out their sales funnels. While it lacks Funnelytics’ tracking and analytics features, it’s a good alternative for visualizing funnel flow.
- Price: Starts at $37/month.
Hotjar
- Comparison: Hotjar offers website heatmaps and user behavior tracking, making it a useful tool for analyzing user engagement. While it doesn’t offer funnel mapping, it provides in-depth analytics for website optimization.
- Price: Starts at $39/month.
Frequently Asked Questions About Funnelytics
- What is Funnelytics?
Funnelytics is a visual funnel mapping and analytics platform designed to help marketers and business owners track and optimize their marketing funnels. - Is Funnelytics free?
Funnelytics offers a free plan that includes basic funnel mapping capabilities. For advanced features like funnel tracking, users need to upgrade to Funnelytics Pro. - What is the difference between Funnelytics Free and Pro?
The free version of Funnelytics allows users to map out funnels, while the Pro version includes advanced tracking, real-time analytics, and conversion tracking features. - How does Funnelytics track funnel performance?
Funnelytics Pro allows users to track the flow of traffic through their funnels and measure key metrics like conversions, revenue, and user behavior. - Can I use Funnelytics with any website platform?
Yes, Funnelytics integrates with most major website platforms, including WordPress, Shopify, ClickFunnels, and more. - How do I get started with Funnelytics?
You can start by signing up for a free account on the Funnelytics website. Once you’re familiar with the tool, you can upgrade to Pro for more advanced features. - Can I share funnels with team members or clients?
Yes, Funnelytics allows users to share funnel maps with team members, clients, or collaborators via shareable links. - Is Funnelytics suitable for beginners?
Yes, Funnelytics is designed to be intuitive and easy to use, even for beginners with no prior funnel-building experience. - Does Funnelytics integrate with third-party tools?
Yes, Funnelytics integrates with various third-party tools like Google Analytics, Facebook Ads, and CRM systems. - Can I create funnels for e-commerce with Funnelytics?
Yes, Funnelytics is ideal for creating and optimizing e-commerce funnels, from product pages to checkout and post-purchase upsells. - What industries can benefit from Funnelytics?
Funnelytics is versatile and can be used across a wide range of industries, including e-commerce, digital marketing, coaching, consulting, and SaaS. - What type of data does Funnelytics Pro track?
Funnelytics Pro tracks real-time data on traffic flow, conversions, revenue, and user behavior across different funnel steps. - Can I customize my funnels in Funnelytics?
Yes, Funnelytics allows users to fully customize their funnels, adding unique elements, pages, and tracking points based on their marketing goals. - How does Funnelytics handle traffic sources?
Funnelytics allows you to map out and track traffic sources (like Facebook Ads, Google Ads, and organic traffic) to see how they contribute to funnel performance. - Can I use Funnelytics to optimize my ad spend?
Yes, by tracking the performance of different traffic sources, you can optimize your ad spend and allocate budget to the highest-performing channels. - Is there a Funnelytics community for support?
Yes, Funnelytics has an active community where users can share tips, ask questions, and collaborate on funnel strategies. - How much does Funnelytics cost?
Funnelytics offers a free plan, and the Pro plan is priced at $470/year, which includes advanced tracking and analytics features. - Does Funnelytics offer support?
Yes, Funnelytics provides customer support through email, live chat, and a help center filled with tutorials and guides. - Can Funnelytics track revenue generated by funnels?
Yes, Funnelytics Pro tracks revenue data for each funnel step, allowing users to see how much revenue their funnels are generating. - Can I export my funnels from Funnelytics?
While Funnelytics does not offer direct exporting, you can share funnel maps via links or screenshots with team members and clients.
Funnelytics Guarantee
Funnelytics offers a 30-day money-back guarantee on their Pro plan.
If users are not satisfied with the platform or do not see the value in it within the first 30 days, they can request a refund.
This guarantee gives users peace of mind when upgrading to Pro, as they can test the advanced features without risk.
Why Funnelytics Is a Valuable Tool for Your Business
Funnelytics is a powerful tool for visualizing, tracking, and optimizing marketing funnels.
Its intuitive interface makes it easy for marketers to map out complex funnels, while the advanced tracking features in Funnelytics Pro provide the data necessary to improve funnel performance and drive conversions.
Whether you’re a solopreneur, an agency, or an e-commerce business, Funnelytics can help you gain insights into your customer journey, identify bottlenecks, and make more informed decisions.
Ready to take your marketing funnels to the next level? Visit Funnelytics’ official site and sign up for the free plan or the Pro plan to start optimizing your funnels today!
