Brevo, formerly known as Sendinblue, is a comprehensive all-in-one marketing platform designed to help businesses manage their email marketing, SMS campaigns, customer relationship management (CRM), automation, and more.
Brevo provides a wide array of marketing and communication tools that can help businesses of any size build relationships with their customers, drive engagement, and convert leads into loyal clients.
Originally starting as an email marketing solution, Brevo has grown to become a multifunctional platform that offers businesses the ability to execute multichannel marketing campaigns, manage customer relationships, and automate essential tasks, all within one centralized platform.
Its primary features include:
- Email Marketing: Create and manage beautiful, professional email campaigns with ease. Brevo provides intuitive drag-and-drop email editors, templates, and tools to help businesses personalize their outreach and build better connections with their audience.
- SMS Marketing: In addition to email campaigns, Brevo allows businesses to send SMS campaigns to keep customers engaged via their mobile phones.
- CRM: Brevo integrates a built-in CRM system that lets businesses organize their contacts, track customer interactions, and manage their sales pipelines.
- Marketing Automation: One of Brevo’s standout features is its ability to automate marketing workflows. This can include anything from automatically sending welcome emails to new subscribers to more complex workflows, such as lead nurturing, retargeting campaigns, and customer segmentation.
- Landing Pages and Forms: Brevo enables businesses to create landing pages and custom forms to capture leads, register new customers, or sign up users for newsletters.
- Transactional Emails: Brevo also provides a solution for sending transactional emails, such as order confirmations, password resets, and purchase receipts.
- Facebook Ads: The platform allows businesses to manage their Facebook Ads directly from Brevo, providing a central hub for multichannel marketing efforts.
- Live Chat: Brevo includes a live chat feature that allows businesses to communicate with website visitors in real-time, answer queries, and offer support instantly.
In short, Brevo offers all the tools that businesses need to attract, engage, and retain customers, whether through email, SMS, or web channels.
Who Brevo Is Best For
Brevo is ideal for a variety of businesses and professionals across different industries. However, certain types of users benefit the most from its vast suite of features:
- Small and Medium-Sized Businesses (SMBs): Brevo is designed with SMBs in mind. Its affordable pricing plans, intuitive user interface, and scalability make it a popular choice for businesses that are looking to execute multi-channel marketing campaigns without needing to invest in a variety of expensive software tools.
- E-Commerce Businesses: For e-commerce businesses, Brevo offers seamless integration with major e-commerce platforms like Shopify and WooCommerce. Businesses can use Brevo’s tools to nurture customer relationships, send targeted product recommendations, and automate order confirmation emails.
- Digital Marketers: Brevo's marketing automation and segmentation features make it highly valuable for digital marketers who need to track user behavior, segment their audience, and send personalized campaigns to boost conversions.
- Content Creators and Bloggers: Brevo is an excellent tool for bloggers and content creators looking to grow their audience. The platform allows them to build and manage email lists, create custom forms, and automate emails for blog updates, newsletters, and more.
- Nonprofits and Educational Institutions: Nonprofit organizations and educational institutions can use Brevo to create and send fundraising campaigns, newsletters, and event reminders. The platform’s simplicity ensures that even teams without dedicated marketing expertise can create effective campaigns.
- Service Providers: Businesses that rely on direct communication with clients, such as consulting firms or freelancers, can benefit from Brevo’s CRM and email tools to manage client relationships, automate follow-ups, and nurture leads through custom workflows.
Brevo offers different functionalities for various sectors and industries, providing a cost-effective solution for those looking to manage multichannel marketing efforts from a single platform.
What Brevo Is Best For
Brevo is best known for its email marketing capabilities, but its usefulness extends well beyond that. Here are the top functions that Brevo excels at:
- Email Marketing Campaigns
Brevo’s email marketing tool is one of its most robust features. With its drag-and-drop editor, users can easily create visually appealing emails. Brevo provides a variety of pre-designed email templates, and businesses can personalize emails with contact attributes, offering a more customized experience for each recipient. - Marketing Automation
Brevo’s automation tool is an industry favorite, offering businesses the ability to set up workflows based on customer behavior, actions, and other triggers. Users can automate tasks like lead nurturing, customer segmentation, welcome emails, and even retargeting campaigns. This level of automation saves time and ensures timely, personalized communication with leads and customers. - SMS Marketing
Brevo enables businesses to run SMS marketing campaigns alongside email campaigns. This is perfect for time-sensitive offers or promotions that require immediate attention. Businesses can send personalized SMS messages to their audience, increasing engagement. - Transactional Emails
Brevo’s transactional email service allows businesses to send automated, real-time messages like order confirmations, shipping updates, and password resets. These transactional messages are crucial for e-commerce businesses, and Brevo ensures they are delivered quickly and securely. - CRM and Contact Management
Brevo includes an integrated CRM system that allows businesses to keep track of customer interactions and sales opportunities. Users can organize contacts, manage customer relationships, and gain insights into their leads and clients without needing a separate CRM tool. - Landing Page and Signup Form Creation
Brevo offers tools for building landing pages and forms to capture leads or sign up users for newsletters. This feature is beneficial for businesses running ad campaigns or launching products that need dedicated landing pages.
Brevo excels at providing an integrated solution for businesses that want to streamline their marketing efforts across multiple channels while automating essential tasks.
Is Brevo Hard to Learn and Use?
One of the key advantages of Brevo is its user-friendliness. The platform is designed to be intuitive, ensuring that businesses with little technical expertise can use its features effectively. Here’s a breakdown of Brevo’s ease of use:
- Drag-and-Drop Interface: Brevo offers a drag-and-drop editor for email campaigns, making it easy to build emails without coding skills. This feature extends to landing pages and forms, ensuring that users can create professional-looking campaigns in minutes.
- Learning Curve: Most users report that Brevo has a very shallow learning curve. New users can quickly understand the platform's core features, and there are step-by-step tutorials available that guide users through setting up campaigns, creating workflows, and managing contacts.
- Customer Support and Resources: Brevo offers 24/7 customer support and provides an extensive library of resources, including how-to articles, videos, and a knowledge base. This ensures that users can find help whenever they encounter challenges.
- Feedback from Users: Feedback from users indicates that Brevo’s ease of use is one of its strongest selling points. It’s particularly well-reviewed by small business owners and marketers who appreciate its all-in-one approach without the complexity of managing multiple software tools.
In summary, Brevo is designed to be beginner-friendly, but it also includes advanced features for more experienced marketers. Its balance of simplicity and functionality makes it an attractive tool for a wide range of businesses.
How People Make Money Using Brevo
Brevo is not just a marketing tool—it’s also a platform that businesses can leverage to generate revenue. Here’s how people make money using Brevo:
- Email Marketing Campaigns for Product Sales
Whether it's physical products or digital goods, businesses can use Brevo to create and manage email marketing campaigns that promote their products. These emails can be targeted and personalized, increasing the chances of conversion. - Marketing Automation for Lead Nurturing
By setting up automated workflows, businesses can nurture leads over time, turning them into paying customers. With the ability to send personalized emails based on user behavior, Brevo helps businesses maintain engagement and convert prospects into buyers. - SMS Campaigns for Timely Offers
Many businesses use Brevo to send SMS campaigns that include limited-time promotions or flash sales. The immediacy of SMS marketing can drive quick sales, especially for e-commerce and service-based businesses. - Affiliate Marketing
Marketers can promote affiliate products via email and SMS campaigns using Brevo, earning commissions on successful sales. This is especially effective when combining email marketing with automated follow-up sequences. - Sell Digital Courses or Subscriptions
Content creators and coaches can use Brevo’s marketing tools to promote and sell digital courses, memberships, or subscription-based services. Using automation, they can provide course updates, reminders, and upsell opportunities. - Generate Leads for Services
Consultants and agencies use Brevo to generate leads for their services by creating landing pages, managing CRM data, and automating follow-ups. The ability to nurture relationships over time helps convert leads into clients.
What You Can Sell Using Brevo
Brevo provides flexibility when it comes to what businesses can sell. Here are some examples:
- Digital Products
Sell eBooks, templates, music, software, or any other digital download using Brevo’s email campaigns and landing pages. - Online Courses
Brevo’s automation tools and landing pages allow course creators to promote and sell online courses efficiently. - Physical Products
For e-commerce businesses, Brevo is perfect for selling physical goods. You can set up transactional emails for order confirmations and use email campaigns to promote products. - Memberships and Subscriptions
If you offer membership services or subscription-based products, Brevo enables you to automate renewals, upsell opportunities, and keep subscribers engaged. - Services
Businesses like consulting firms, agencies, and freelancers can promote and sell their services by nurturing leads via email marketing and automating their communication efforts.
Brevo’s versatility makes it an effective platform for selling a wide range of products and services across industries.
Who Uses Brevo?
Brevo is used by thousands of businesses around the world. Here are 10 notable businesses or individuals that leverage the platform:
- Booksy – A booking platform for beauty professionals that uses Brevo to engage clients and automate communication with users.
- La Redoute – A major e-commerce retailer that leverages Brevo’s email marketing and SMS features to engage with customers and drive sales.
- Aircall – A cloud-based phone system that uses Brevo to handle automated marketing campaigns and customer follow-ups.
- Cure – An online pharmacy that utilizes Brevo’s automation features for personalized email communication and customer engagement.
- Pabbly – A software company that automates its customer onboarding and sales funnels with Brevo’s tools.
- Bridgestone – The global tire manufacturer uses Brevo for personalized marketing communication.
- Mood Media – A marketing company that uses Brevo to automate its CRM and customer communication.
- PureVPN – A leading VPN provider that uses Brevo’s marketing automation tools to nurture leads and handle email marketing.
- PeopleDoc – A software company that uses Brevo to manage its customer communications and CRM data.
- DHL Express – The logistics giant uses Brevo to automate communication with customers and improve engagement.
Each of these businesses uses Brevo in different ways, but they all benefit from its multi-channel marketing and automation tools to enhance customer engagement and grow their businesses.
Brevo Pricing: How Much Brevo Costs
Brevo’s pricing structure is highly affordable, offering plans that cater to different business needs and sizes. Below are the available pricing tiers:
- Free Plan
- Price: $0 per month
- Features: Up to 300 emails per day, unlimited contacts, email template library, and basic marketing automation.
- Starter Plan
- Price: $25 per month
- Features: Up to 20,000 emails per month, no daily sending limits, and advanced email statistics.
- Business Plan
- Price: $65 per month
- Features: Includes all Starter plan features, plus marketing automation, advanced analytics, CRM, and multi-user access.
- Enterprise Plan
- Price: Custom pricing
- Features: Custom email volumes, priority support, dedicated account manager, and all Business Plan features.
These flexible pricing options make Brevo an excellent choice for businesses of all sizes, from startups to enterprises.
Brevo Alternatives: Similar Tools Available
Here are three alternatives to Brevo, with comparisons:
- Mailchimp
- Comparison: Mailchimp offers a similar suite of marketing tools, but it can become expensive as your email list grows. Brevo tends to be more affordable, especially for larger lists.
- Price: Free for up to 500 subscribers, paid plans start at $20/month.
- ActiveCampaign
- Comparison: ActiveCampaign excels in marketing automation and CRM functionality, but its pricing is higher. Brevo provides similar automation features at a more affordable price.
- Price: Starts at $29/month.
- GetResponse
- Comparison: GetResponse offers landing pages, email marketing, and webinars, similar to Brevo, but has a higher price point. Brevo’s simplicity and lower cost make it appealing for small businesses.
- Price: Starts at $15/month.
Frequently Asked Questions About Brevo
- What is Brevo?
Brevo (formerly Sendinblue) is an all-in-one marketing platform that includes email marketing, SMS marketing, automation, and CRM tools. - Does Brevo offer a free plan?
Yes, Brevo offers a free plan with up to 300 emails per day and unlimited contacts. - Can I automate marketing campaigns with Brevo?
Yes, Brevo provides robust marketing automation tools that allow users to create automated workflows. - How much does Brevo cost?
Pricing starts at $25/month for the Starter plan, with higher-tier plans available for more advanced features. - Does Brevo integrate with other tools?
Yes, Brevo integrates with popular tools like Shopify, WordPress, Zapier, and more. - Can I send transactional emails with Brevo?
Yes, Brevo supports transactional emails for e-commerce and other services. - Is Brevo good for small businesses?
Yes, Brevo is specifically designed to be affordable and scalable for small and medium-sized businesses. - Does Brevo offer SMS marketing?
Yes, Brevo includes SMS marketing alongside email campaigns. - What CRM features does Brevo offer?
Brevo’s CRM allows you to manage contacts, track interactions, and manage your sales pipeline. - Can I create landing pages with Brevo?
Yes, Brevo allows users to create custom landing pages. - Is Brevo GDPR compliant?
Yes, Brevo is fully GDPR compliant, ensuring user data is handled responsibly. - How easy is it to use Brevo?
Brevo is known for its intuitive interface and drag-and-drop editor, making it easy to use even for beginners. - What support does Brevo offer?
Brevo offers 24/7 customer support via chat and email. - Can I create forms with Brevo?
Yes, Brevo offers form creation tools for lead capture. - Does Brevo offer analytics?
Yes, Brevo provides detailed analytics and reporting for email and SMS campaigns. - Does Brevo have a mobile app?
Yes, Brevo has a mobile app for managing campaigns on the go. - Can I send personalized emails with Brevo?
Yes, you can personalize emails using customer data fields. - What payment gateways does Brevo support?
Brevo integrates with PayPal, Stripe, and other popular payment gateways. - How secure is Brevo?
Brevo is highly secure, with features like two-factor authentication and encryption. - Can I use Brevo for e-commerce?
Yes, Brevo integrates with Shopify and WooCommerce, making it suitable for e-commerce businesses.
Why Brevo Is a Valuable Tool for Your Business
Brevo stands out as an excellent marketing platform that combines affordability, functionality, and ease of use.
With features ranging from email and SMS marketing to CRM and automation, Brevo allows businesses to streamline their marketing efforts and drive customer engagement from one place.
Whether you're a small business owner or a growing e-commerce brand, Brevo provides everything you need to manage customer relationships, nurture leads, and boost conversions.
If you’re looking for a versatile marketing tool that can scale with your business, visit Brevo’s official website and sign up for their free plan to experience its features firsthand. It’s a great investment for businesses aiming to improve their marketing efficiency and drive growth.
