Grant Cardone is a highly successful entrepreneur, author, and digital marketer. He has built a massive empire by teaching people how to create wealth, especially through real estate.
Known for his larger-than-life personality, Grant is a major influencer in the business and sales industry. Whether you’re new to the business world or a seasoned entrepreneur, Grant’s methods and programs have likely crossed your radar.
This article provides a deep dive into who Grant Cardone is, what he’s known for, his businesses, courses, controversies, and much more.
Who is Grant Cardone?
Grant Cardone was born on March 21, 1958 in Lake Charles, Louisiana. He is an American entrepreneur, speaker, real estate investor, and author.
Growing up in a middle-class family, Grant experienced some hardships. He lost his father when he was only 10 years old, leaving a significant impact on his life.
His early years were marked by struggles, including issues with substance abuse.
Education and Early Career
Despite his turbulent youth, Grant managed to graduate from McNeese State University with a degree in Accounting.
After college, he worked in several sales jobs but found them unfulfilling. His passion for business and sales led him to seek more entrepreneurial paths.
Over the years, Grant transformed from a struggling salesperson into a multi-millionaire.
Path to Success
Grant’s real rise to fame came from his aggressive sales tactics and his no-excuses attitude.
He became a sales trainer, helping companies boost their sales and profits. Later, he moved into real estate investing, where he found massive success.
Grant now runs multiple businesses and is a global speaker on sales, investing, and business growth.
What is Grant Cardone Most Known For?
Grant Cardone is best known for his real estate empire, his 10X Movement, and his expertise in sales training.
His brand has grown enormously, with him being seen as a mentor to aspiring entrepreneurs and salespeople. He is widely recognized for:
- 10X Movement: His best-selling book, "The 10X Rule," urges people to set high goals and work ten times harder to achieve them. This philosophy has become central to his brand.
- Real Estate Investments: Grant owns and manages a real estate portfolio valued at over $2 billion. He teaches others how to invest in real estate for long-term wealth.
- Sales Expertise: Grant’s sales training programs are widely popular among entrepreneurs. He advocates for persistence, a relentless work ethic, and continuous growth.
- Public Speaking: As a motivational speaker, he is known for his energetic presentations, urging people to strive for success in all areas of life.
Most Important Mentions to Grant Cardone
Over the years, Grant Cardone has been featured in major media outlets and popular podcasts. He has appeared on:
- Forbes: Forbes often mentions Grant’s success story in the real estate sector and his tips for entrepreneurs.
- CNBC: Grant has been a guest on various CNBC programs, sharing his views on real estate, entrepreneurship, and sales.
- The Tim Ferriss Show: Grant has appeared on this podcast, talking about the importance of mindset and how to overcome obstacles in business.
- Inc. Magazine: Inc. has highlighted Grant’s contributions to sales training and his journey from salesperson to billionaire.
Grant’s brand has been featured across various platforms, further cementing his status as a business icon.
Companies and Businesses Grant Cardone Participates In
Grant Cardone has founded and is involved in several successful businesses. Below is a list of some of the most prominent companies:
Cardone Capital
Cardone Capital is Grant’s real estate investment firm. It allows everyday investors to invest in real estate alongside Grant. The firm manages over $4 billion in assets and provides opportunities to invest in multi-family properties.Grant Cardone Sales Training
This company offers sales training programs for individuals and companies. Through seminars, workshops, and online courses, Grant teaches people how to close deals, increase revenue, and grow businesses.10X Growth Conference
The 10X Growth Conference is an annual event hosted by Grant, where world-class entrepreneurs, marketers, and sales experts share strategies to achieve success. It’s one of the largest business events globally.Cardone Ventures
Cardone Ventures partners with businesses to help them scale their operations. This consultancy firm provides strategies and guidance to accelerate growth.Grant Cardone Enterprises
This is the umbrella company under which Grant runs all his businesses, from real estate to training programs. It includes his book publishing, online platforms, and partnerships.
Grant Cardone's Net Worth
As of 2024, Grant Cardone’s net worth is estimated to be over $600 million. The majority of his wealth comes from real estate investments.
He has grown his real estate portfolio over the years through Cardone Capital, which alone is valued at over $4 billion.
Other income streams include:
- Book sales: Grant’s books, including "The 10X Rule" and "Sell or Be Sold," contribute a significant portion of his income.
- Sales training: His sales programs and seminars generate millions of dollars in revenue each year.
- Public speaking: Grant charges high fees for his speaking engagements, further increasing his wealth.
Grant Cardone’s Courses, Programs, Services, or Platforms
1. The 10X Rule
The 10X Rule is both a book and a course designed to help individuals achieve extraordinary success. The principle is simple: set goals ten times larger than you think possible, and take action ten times more intense than usual.
- Transformation Promised: It promises to shift the way you approach success, making you more goal-driven and action-oriented.
- Target Audience: Entrepreneurs, salespeople, and business owners looking to reach new heights.
- Community Feedback: The book has been widely praised for its actionable advice and motivational tone.
- Price Range: The book is available for about $25, while the related online course ranges from $199 to $499.
2. Cardone University
Cardone University is an online sales training platform. It offers a comprehensive library of sales courses designed to help individuals and businesses improve their sales skills.
- Transformation Promised: The platform claims to help increase sales conversions, close more deals, and generate higher revenue.
- Target Audience: Sales professionals, business owners, and entrepreneurs.
- Community Feedback: It has received positive feedback from sales teams who have seen significant improvements in performance after using the platform.
- Price Range: The program costs between $99 and $297 per month.
3. Real Estate Investing Made Simple
This program is part of Cardone University and is tailored specifically for real estate investors. Grant shares his insights and strategies for finding, investing, and managing profitable real estate deals.
- Transformation Promised: Learn how to build wealth through real estate investing, starting with little capital.
- Target Audience: Aspiring and experienced real estate investors.
- Community Feedback: Many students praise the practical advice and real-world strategies Grant provides.
- Price Range: The course is available for $199.
4. 10X Marketing
This course is designed to teach digital marketing strategies that will grow your business by 10X. It covers email marketing, social media, SEO, and paid advertising.
- Transformation Promised: Learn how to market your business effectively and reach a global audience.
- Target Audience: Business owners, marketers, and digital entrepreneurs.
- Price Range: The course is available for $297.
Grant Cardone’s Personal Life
When Grant isn’t working, he enjoys spending time with his family. He is married to Elena Cardone, an entrepreneur and businesswoman, and they have two daughters, Sabrina and Scarlett.
The Cardone family is often seen together at events, and Elena frequently collaborates with Grant on projects.
In his spare time, Grant is an avid traveler. He frequently shares his travels and luxury lifestyle on social media.
He is also passionate about fitness and believes in maintaining peak physical condition.
Controversies Involving Grant Cardone
Like many public figures, Grant Cardone has faced his share of controversies. One notable issue was regarding his "10X Growth Conference" in 2019.
Some attendees felt misled by the event’s marketing, claiming that the value promised in the marketing material wasn’t delivered.
Grant, however, responded by offering refunds to dissatisfied attendees, though he strongly defended the event’s quality.
Another controversy arose in 2020 when Cardone Capital was sued by investors.
The investors claimed that Grant used misleading marketing to attract their investments. This lawsuit drew significant media attention.
However, Grant denied all allegations and the case has yet to reach a conclusion.
Is Grant Cardone Worth Following?
Grant Cardone is undeniably a force in the digital marketing and real estate worlds. His journey from a struggling salesperson to a multi-millionaire real estate mogul is inspiring.
His 10X philosophy resonates with many, helping them transform their businesses and lives.
If you’re an entrepreneur or salesperson looking to boost your sales, wealth, or personal growth, Grant’s programs could be worth exploring.
However, as with any influencer, it’s important to do your own research before committing to any course or program.
Grant’s methods are intense, but for those who want to take massive action, his advice may be just what you need.
To learn more, visit Grant Cardone’s official website and explore his resources.
